Partnership:

HE'S JUST NOT THAT INTO YOU and Crest

Description:
Warner Bros. and Crest Whitestrips have teamed up for the theatrical release of HE’S JUST NOT THAT INTO YOU. Including a cameo appearance in the movie itself, Crest Whitestrips has planned a fully integrated marketing campaign around the big-screen adaptation of the New York Times bestseller, including a national online sweepstakes, countrywide theater sampling, Sunday newspaper inserts and platinum sponsorship of the Hollywood premiere.
Partnership Opportunity:
HE'S JUST NOT THAT INTO YOU/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Crest /Health & Beauty
Timing:
February 1st Quarter 2009
Target:
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2009-02-03
Companies Involved
Tuck

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