Warner Bros. and Crest Whitestrips have teamed up for the theatrical release of HE’S JUST NOT THAT INTO YOU. Including a cameo appearance in the movie itself, Crest Whitestrips has planned a fully integrated marketing campaign around the big-screen adaptation of the New York Times bestseller, including a national online sweepstakes, countrywide theater sampling, Sunday newspaper inserts and platinum sponsorship of the Hollywood premiere.