Walt Disney Studios teamed up with Sara Lee for the theatrical release of HIGH SCHOOL MUSICAL 3: SENIOR YEAR with the Sara Lee Soft and Smooth Lunchtime is Showtime Video Contest. Contestants, grades K-8, entered at www.thejoyofeating.com/hsm3 by submitting their 90 second videos of how whole grains bring lunchtime joy. On November 8, 2008, visitors to the website can vote for which video they like the most. One grand prize winner received a $25,000 grant to their school, a years supply of Sara Lee bread and a lunch for the winner and his/her classmates served by HIGH SCHOOL MUSICAL 3 stars, Corbin Bleau and Justin Martin. The contest ended November 7, 2008.