Walt Disney Studios Motion Pictures and What They Play teamed up to promote HIGH SCHOOL MUSICAL 3: SENIOR YEAR with the "What They Play/HIGH SCHOOL MUSICAL 3 Family Giveaway Sweepstakes." Consumers entered online at http://www.whattheyplay.com/contest/highschoolmusical3. One First Prize winner received a Nintendo Wii, a copy of the Wii game HIGH SCHOOL MUSICAL 3:SENIOR YEAR Dance, and 2 tickets to see HIGH SCHOOL MUSICAL 3: SENIOR YEAR in theatres. One Second Prize winner received a Nintendo DS Lite and a copy of the DS game HIGH SCHOOL MUSICAL 3: SENIOR YEAR. Five Third Prize winners received a What They Play T-shirt. The sweepstakes ran from October 8 though October 22, 2008.