Partnership:

HIGH SCHOOL MUSICAL: GET IN THE PICTURE and Kmart

Description:
ABC and Kmart partnered to promote the television show HIGH SCHOOL MUSICAL: GET IN THE PICTURE. Kmart and ABC invited teens to film a 30- to 60- second commercial, showing how Kmart helps them achieve their back-to-school style. The grand prize winner had their commercial aired during the HIGH SCHOOL MUSICAL: GET IN THE PICTURE finale on Sept. 15. The winner also received a five-day trip to New York City to visit Kmart’s design center, a $1,000 Kmart gift card and a Flip Video Ultra camcorder. Videos could be uploaded to www.Kmart.com/Youtube, or www.Youtube.com/Kmart through August 17th. Then YouTube users chose their favorite submission to be aired. The promotion ran from July 17-September 15, 2008.
Partnership Opportunity:
HIGH SCHOOL MUSICAL: GET IN THE PICTURE/Television
Company:
Disney Channel
Partner/Category:
Kmart /Retail
Timing:
July 3rd Quarter 2008
Target:
Teens
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2008-07-24
Companies Involved
Disney Channel
Tuck

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