ABC and Kmart partnered to promote the television show HIGH SCHOOL MUSICAL: GET IN THE PICTURE.
Kmart and ABC invited teens to film a 30- to 60- second commercial, showing how Kmart helps them achieve their back-to-school style.
The grand prize winner had their commercial aired during the HIGH SCHOOL MUSICAL: GET IN THE PICTURE finale on Sept. 15. The winner also received a five-day trip to New York City to visit Kmart’s design center, a $1,000 Kmart gift card and a Flip Video Ultra camcorder.
Videos could be uploaded to www.Kmart.com/Youtube, or www.Youtube.com/Kmart through August 17th. Then YouTube users chose their favorite submission to be aired. The promotion ran from July 17-September 15, 2008.