Highlights launched a new magazine just for babies -- Highlights Hello. It's drool-proof, perfectly sized for baby, and includes tips on each page to help make reading to little ones a bonding experience. It's a magazine that can go in the dishwasher to be sanitized!

To help build excitement around this new category of magazine, Highlights partnered with some of the leading infant brands for an Ultimate Baby Shower Sweeps. Babies "R" Us, Carter's, Happy Family, Chicco and Honest Company all supported the effort through prizes and promotion on their social pages.

The sweeps boasted an amazing grand prize put together from our partners, as well as daily prizes.