Partnership:

History Channel and USAA

Description:

A+E Networks partnered with USAA for a promotion celebrating Veteran's Day on History Channel.

USAA and History Channel came together to create and air a series of vignettes showcasing veteran's and the issues they regularly face. 

In one of these videos, USAA partnered with History Channel to showcase James Webb, a veteran helping other veterans. James outlined how and why he takes veterans into nature and talk about what they went through. 

Another video aired on History Channel and created in partnership with USAA featured a recreation therapist who talked about how veterans could benefit therapeutically from spending time with dolphins.

The series took a look at other veterans' stories including those of Native American veterans.


Partnership Opportunity:
History Channel/Television
Company:
A+E NETWORKS
Partner/Category:
USAA /Financial & Insurance
Timing:
November 4th Quarter 2018
Target:
Male
Female
Family
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2019-04-10
Companies Involved
A+E NETWORKS
Tuck

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