Partnership:

Holland America Line N.V. and O, The Oprah Magazine

Description:
Holland America Line N.V. partnered with O, The Oprah Magazine for a sweepstakes in which one winner and a guest had the chance to travel to either the Caribbean or Mexico on a weeklong cruise in 2019.

Holland America launched the sweepstakes with the magazine to celebrate its just-introduced Nieuw Statendam. To enter the sweepstakes, participants visited SailOWaySweeps.com and completed an entry form.

Participants could receive an extra entry by sharing their sweepstakes entry on Twitter or Facebook. The sweepstakes ran through Feb. 17, 2019. The grand prize winner received a seven-day cruise for two to the Caribbean or Mexico in a verandah stateroom. Winners could choose from among the many Holland America ships in those regions, including Nieuw Statendam.

Partnership Opportunity:
Holland America Line N.V./Travel
Partner/Category:
O, The Oprah Magazine /Publishing
Timing:
January 1st Quarter 2019
Target:
Male
Female
Adults
Promotional Elements:
Premiums / Giveaways
Contest / Sweepstakes
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2019-02-05
Companies Involved
Larry N
Larry N Director of Partnerships Sunbasket
Tuck

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