Partnership:

Hollywood Bowl and Zevia

Description:
Zevia partnered with the Hollywood Bowl for a 5-year promotion in which Zevia will serve as the official zero-calorie, naturally sweetened beverage brand of the venue. This was the first time the Hollywood Bowl agreed to carry a stevia-sweetened, zero-calorie soft drink in its 97 seasons. The partnership makes Zevia available at all marketplaces within the venue, allowing attendees to enjoy sugar-free flavors such as Ginger Ale and Black Cherry Soda, Blackberry Sparkling Water and Raspberry Lime Energy. The agreement also included on-site and exit sampling, along with branding throughout the venue. The partnership began in July 2018 and will run through 2023.
Partnership Opportunity:
Hollywood Bowl/Attractions
Partner/Category:
Zevia /Beverages
Timing:
July 3rd Quarter 2018
Target:
Male
Female
Family
Promotional Elements:
Product Demonstrations / Sampling
Media Elements:
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2018-07-31
Companies Involved
Tuck

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