Zevia partnered with the Hollywood Bowl for a 5-year promotion in which Zevia will serve as the official zero-calorie, naturally sweetened beverage brand of the venue. This was the first time the Hollywood Bowl agreed to carry a stevia-sweetened, zero-calorie soft drink in its 97 seasons. The partnership makes Zevia available at all marketplaces within the venue, allowing attendees to enjoy sugar-free flavors such as Ginger Ale and Black Cherry Soda, Blackberry Sparkling Water and Raspberry Lime Energy. The agreement also included on-site and exit sampling, along with branding throughout the venue. The partnership began in July 2018 and will run through 2023.