Partnership:

Candy Cane Lane and Govee

Description:
For the holiday season, smart lighting company Govee teamed up with Amazon as the official lighting partner of their new film Candy Cane Lane starring Eddie Murphy, which premiered on December 1, 2023 on Prime Video. As the official lighting partner, Govee was an integral part of the Habitat for Humanity and Christmas Delivered activations, was featured in an Amazon Live livestream, and promoted the film through two custom in-app lighting effects, banners on both Amazon and Govee storefronts, a paid digital billboard and paid social media posts, social media posts on across their multiple social accounts, and more. The partnership was created and managed by Hollywood Branded and Allied Global Marketing. Video files of this partnership can be viewed below:
Partnership Opportunity:
Candy Cane Lane/Entertainment Marketing
Company:
Hollywood Branded Inc.
Partner/Category:
Govee /Tech
Timing:
November 4th Quarter 2023
Target:
Male
Female
Family
Adults
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Promotional Elements:
Contest / Sweepstakes
Discount / Special Offer / Promo Code
Event / Activation / Experiential
Media Elements:
Banner Ads
Email
Influencers / Brand Ambassadors
In-Game / In-App Integration
Micro site
Social Media
Vehicle Wrap

Website and Social Media

Created On:
2024-07-02
Last Modified on:
2024-07-02
Companies Involved
Hollywood Branded Inc.
Tuck

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