Partnership:

MEAN GIRLS and Pilot Pen

Description:

Pilot Pen teamed up with Paramount Pictures for a comprehensive branded integration and co-promotional campaign for the new 2024 Mean Girls film. The co-promotional campaign window ran from January 1st to January 31st, 2024 and included:

  • In-film product placement
  • A :30 second co-branded Pilot Pen-created commercial spot
  • A Mean Girls-inspired storefront takeover on both Amazon and Pilot’s PowerToThePen.com
  • A sweepstakes sponsored by Pilot Pen
  • An influencer campaign with:
    • A Burn Book inspired influencer box
    • The custom Mean Girls inspired G2 pen pack
    • A Mean Girls movie poster
    • An insert card detailing the partnership
    • 2 Fandango movie tickets to go see the new Mean Girls film
    • 2 Pilot Pen stickers
  • Pilot social media posts
  • Free film screenings for Pilot Pen corporate employees

This co-promotional campaign was created by Hollywood Branded with the creative concepts and graphics created by their graphic design team using brand assets provided by Pilot Pen and film IP provided by Paramount Pictures.

The Mean Girls film brought in over 12 million theatrical viewers and garnered an audience of over 36 million streaming viewers streaming on Paramount+. Like its 2004 predecessor, this Mean Girls film will continue to build brand awareness and a cult following well into the coming decades and across future generations, meaning this partnership will gain more than 48 million lifetime views across theatrical and streaming for over 72.89 million total impressions...and forever growing!

As campaign creator and manager, Hollywood Branded used their expertise to leverage the star power behind Pilot's product placement in the new Mean Girls film to create an unforgettable co-promotional campaign. For additional video materials, please see the links below:
Partnership Opportunity:
MEAN GIRLS/Entertainment Marketing
Company:
Hollywood Branded Inc.
Partner/Category:
Pilot Pen /CPG
Timing:
January 1st Quarter 2024
Target:
Male
Female
Family
Adults
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Promotional Elements:
Branded Content
Collectible
Contest / Sweepstakes
On Pack
Media Elements:
Influencers / Brand Ambassadors
Micro site
Online
Product Placement
Social Media

Website and Social Media

Created On:
2024-07-02
Last Modified on:
2024-07-02
Companies Involved
Hollywood Branded Inc.
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.