Partnership:

HOLLYWOOD VIDEO and General Mills

Description:
General Mills partnered with Hollywood Video by providing a “rent one get one free” coupon on specially marked boxes of General Mills Milk ‘n Cereal Bars. The coupon, which expired August 31, 2005, was good on all games, new releases, DVDs and Hollywood Film Library movies. A Free Hollywood Video Membership was required for coupon redemption.
Partnership Opportunity:
HOLLYWOOD VIDEO/Home Entertainment
Partner/Category:
General Mills /CPG
Timing:
1st Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2005-04-06
Companies Involved
Tuck

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