Partnership:

HOME IS THE KEY and BLACK+DECKER

Description:

Habitat for Humanity and BLACK+DECKER teamed up for the non-profit organization’s first nationwide cause campaign, HOME IS THE KEY. The objective was to raise awareness throughout April of the critical need for improved access to decent shelter. Funds raised during the campaign allowed the organization to partner with more families and unlock better, stable futures.

The partnership also included a Twitter party and giveaway April 5, 2017 from 2-3 PM EDT. The chat was an opportunity to show support for Habitat for Humanity and for people to enter for a chance to win prizes including a BLACK+DECLER 20v MAX Lithium Drill/Driver + 68 Piece Project Kit.

Partnership Opportunity:
HOME IS THE KEY/Non-Profit Organizations
Company:
Habitat for Humanity
Partner/Category:
BLACK+DECKER /Retail
Timing:
April 2nd Quarter 2017
Target:
Male
Female
Family
Adults
Promotional Elements:
Branded Content
Premiums / Giveaways
Media Elements:
Micro site
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2018-08-24
Companies Involved
Habitat for Humanity
Tuck

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