Honda partnered with Twitch for the Honda DreamLab, a lifestyle-centered Twitch channel.

Aiming to engage with a younger demographic, the Honda DreamLab, which is self-proclaimed as the first effort of its kind for an automaker, had content that centered around three main themes: collaborations, conversation, and competition. New episodes dropped every Friday, with a programming slate that included “Dream It Yourself (DIY),” a 100-minute craft challenge with host Eutel; “Power Of, a series that focused on pop-culture discussions that were guided by Action Jaxon; and “Dashboard DJs,” a live DJ competition that was emceed by SOSUPERSAM.