Description:
Mattel’s HOT WHEELS and Honda partnered for a sweepstakes that offered participants the chance to win a 2017 Honda Civic Coupe LX CVT. Fans could enter online or via SMS text entry. The sweepstakes period ran from September 10 – November 18, 2017.
Partnership Opportunity:
HOT WHEELS/Toys
Partner/Category:
Honda /Automotive
Timing:
3rd Quarter 2017
Target:
Male
Female
Family
Female
Family
Promotional Elements:
Branded Content
Premiums / Giveaways
Premiums / Giveaways
Contest / Sweepstakes
Premiums / Giveaways
Premiums / Giveaways
Contest / Sweepstakes
Media Elements:
Email
Micro site
Online
Social Media
Micro site
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2017-12-21
Companies Involved
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