COLUMBIA PICTURES and GOODWILL partnered in “Be Your Own Monster” for the theatrical release of HOTEL TRANSYLVANIA 2 to support the release and combat unemployment. The partnership encouraged people all across the United States and Canada to shop for their Halloween costumes at GOODWILL, either in-store or online. This then benefited people in certain communities to help provide job training and/or earn a job. Customers were able to purchase costumes like Dracula, Mavis, Frank, and Frankenstein from the film.