Partnership:

HOTEL TRANSYLVANIA 2 and GOODWILL

Description:

COLUMBIA PICTURES and GOODWILL partnered in “Be Your Own Monster” for the theatrical release of HOTEL TRANSYLVANIA 2 to support the release and combat unemployment. The partnership encouraged people all across the United States and Canada to shop for their Halloween costumes at GOODWILL, either in-store or online. This then benefited people in certain communities to help provide job training and/or earn a job. Customers were able to purchase costumes like Dracula, Mavis, Frank, and Frankenstein from the film.

Partnership Opportunity:
HOTEL TRANSYLVANIA 2/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
GOODWILL /Non-Profit Organizations
Timing:
September 2015
Target:
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2015-11-03
Companies Involved
Sony Pictures Entertainment
Tuck

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