Partnership:

Sony Pictures Entertainment and Bazooka Candy Brands

Description:
Sony Pictures Entertainment partnered with Bazooka Candy Brands, a division of the Topps Candy Company, to promote the theatrical release of HOTEL TRANSYLVANIA 3: SUMMER VACATION. The partnership entailed an exciting Hotel Transylvania 3: Summer Vacation-themed television commercial and eye-catching retail display merchandising that will drive to an amusing online Hotel Transylvania 3-themed game, Deck Dash, at Candymania.com which launched on June 25, 2018. The collaboration also featured limited edition Hotel Transylvania 3: Summer Vacation-themed packaging across some of Bazooka Candy Brands' top-selling candy– Ring Pop®, Baby Bottle Pop®, Jumbo Push Pop®, Juicy Drop® Pop and Ring Pop® Gummies. Hotel Transylvania 3: Summer Vacation-branded merchandisers featuring Drac, Mavis, Frank and the rest of everyone's favorite monster family were available at retailers nationwide.
Partnership Opportunity:
/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Bazooka Candy Brands /CPG
Timing:
July 3rd Quarter 2018
Target:
Male
Female
Kids (6-11)
Family
Promotional Elements:
Branded Content
On Pack
POP Display / End Cap / Shelf-Talker
Media Elements:
Online
TV Spot

Website and Social Media

Created On:
2020-11-30
Last Modified on:
2018-09-06
Companies Involved
Sony Pictures Entertainment
Sony Pictures Entertainment
20th Century Fox Filmed Entertainment
20th Century Fox Filmed Entertainment
Tuck

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