Hotels.com partnered with the original before-you-go toilet spray Poo-Pourri for a promotion featuring their respective famous brand characters.

The co-branded content partnership, dubbed #FirstPooWithBoo, centered around the potentially awkward moment that couples face early in their relationship when they have to come to terms with the reality that their significant other does, in fact, poop.

The #FirstPooWithBoo campaign featured brand characters Poo-Pourri Lady and Hotel,com's Captain Obvious as they act as sports commentators narrating the extent couples will go to avoid their significant other discovering that they need to go Number 2. The campaign consisted of a long form narrative that was separated into several smaller campaign spots distributed on social media.