Partnership:

Houston Astros and Gallagher

Description:

Major League Baseball's Houston Astros partnered with insurance broker Gallagher on a multi-facted promotion that made Gallagher the official insurance broker of the Astros.

The partnership consisted of the Astros collaborating with Gallagher to make it the official insurance broker, benefits consultant and risk management services partner of the Houston Astros. 

The partnership heavily featured the Astros Foundation Volunteer Corps presented by Gallagher which offered volunteer opportunities at the Astros ballpark and in the greater Houston area.

The partnership also gave Gallagher exclusive naming rights to the premium entertainment experience located in the Astros ballpark where fans could get membership.

Partnership Opportunity:
Houston Astros/Sports
Partner/Category:
Gallagher /Financial & Insurance
Timing:
April 2nd Quarter 2021
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Media Elements:
Mobile
Online
Social Media
Created On:
2021-04-06
Last Modified on:
2021-04-06
Companies Involved
Tuck

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