Partnership:

HOW TO BE SINGLE and Drybar, Fandango

Description:

Warner Bros. Pictures, Fandango and DryBar partnered for the release of HOW TO BE SINGLE with a sweepstakes. Fandango VIP members who purchased tickets for the movie on Fandango’s website, via the Fandango App or by filling out an online entry form February 1 - 22, 2016 were eligible to win. Three Grand Prize winners were selected in a random drawing on February 26, 2016 and received a $1,500 DryBar gift card for one year of hair blowout services at any DryBar location and/or product purchases at www.thedrybar.com. The film also featured a scene in the Upper West Side Drybar location in New York City.

Partnership Opportunity:
HOW TO BE SINGLE/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Drybar, Fandango /Retail
Timing:
February 1st Quarter 2016
Target:
Female
Teens
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Promotional Elements:
Contest / Sweepstakes
Media Elements:
Online
Created On:
2020-11-30
Last Modified on:
2016-02-05
Companies Involved
Tuck

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