Description:
New Line Cinema and Blue Bunny Ice Cream partnered to promote New Line Cinema's HOW TO EAT FRIED WORMS movie. Two grand prize winners received an exclusive Blue Bunny ice cream party with 25 of their friends and a year's supplyof ice cream. In addition to the sweepstakes, consumers had an opportunity try ice cream and worm-themed recipes posted on the Blue Bunny website such as: Everybody Eats Worms Ice Cream Shake and Everybody Eats Worms Ice Cream Shake.
Partnership Opportunity:
HOW TO EAT FRIED WORMS/Theatrical
Company:
New Line Cinema
Partner/Category:
Blue Bunny /CPG
Timing:
August 3rd Quarter
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-09
Companies Involved
New Line Cinema
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