Partnership:

HOW TO LOSE A GUY IN TEN DAYS and Lava Life.com

Description:
Lavalife.com, a singles network, and Paramount Pictures HOW TO LOSE A GUY IN 10 DAYS teamed up in a partnership that includes Lavalife.com using the tag line “How to Meet a Guy/Girl in 10 Minutes.” The Lavalife.com home page has a link to the movie’s website giving users the ability to view the trailer. Supported by television and agressive online campaign (complete with banner ads).
Partnership Opportunity:
HOW TO LOSE A GUY IN TEN DAYS/Theatrical
Company:
Paramount Pictures
Partner/Category:
Lava Life.com /Online
Timing:
February 1st Quarter 2003
Target:
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2003-02-12
Companies Involved
Tuck

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