Partnership:

HOW TO LOSE A GUY IN TEN DAYS and Verizon Wireless

Description:
Verizon held a sweepstakes for a chance to win a trip for two to the premiere of HOW TO LOSE A GUY IN TEN DAYS. Supported by a national television campaign that ran from December 16, 2002 - January 20, 2003 in major markets which also supported their caller id services, direct mail campaign to 20MM households (sent out in two cycles), and Verizon.com featured a link to the movie’s website.
Partnership Opportunity:
HOW TO LOSE A GUY IN TEN DAYS/Theatrical
Company:
Paramount Pictures
Partner/Category:
Verizon Wireless /
Timing:
1st Quarter 2003
Target:
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2003-02-24
Companies Involved
Tuck

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