Description:
Dreamworks Animation SKG partnered with House Foods to create specially branded HOW TO TRAIN YOUR DRAGON 2 packages of tofu promoting their sweepstakes. One first prize winner received a $2000 gift certificate for summer grilling entertainment while 25 first prize winners received a pair of movie tickets to HOW TO TRAIN YOUR DRAGON 2. The sweepstakes ran from May 26th-June 30th 2014
Partnership Opportunity:
HOW TO TRAIN YOUR DRAGON 2/Theatrical
Company:
Partner/Category:
House Foods /CPG
Timing:
May 2nd Quarter 2014
Target:
Kids (6-11)
Tweens
Teens
Adults
Tweens
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-04
Companies Involved
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