Partnership:

HOW TO TRAIN YOUR DRAGON 2 and Lance Snacks

Description:
Lance Snacks and DreamWorks Animation teamed up for an epic promtion of HOW TO TRAIN YOUR DRAGON 2. Fans who entered the sweepstakes by "liking" the Lance Snacks facebook page had the chance to win weekly prizes and one grand prize winner won a Nordic Cruise for four. The promotion also included custom packagaing on a range of Lance Snacks products.
Partnership Opportunity:
HOW TO TRAIN YOUR DRAGON 2/Theatrical
Company:
DreamWorks Animation
Partner/Category:
Lance Snacks /CPG
Timing:
May 2nd Quarter 2014
Target:
Kids (6-11)
Tweens
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-07
Companies Involved
Tuck

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