Partnership:

HSN and Margaritaville Enterprises

Description:

HSN together with Margaritaville Enterprises have partnered to create a MARGARITAVILLE product expansion. This marks the largest partnership of the year for HSNi and will feature more than 200 product SKUs with HSNi Brands, HSN, Frontgate and TravelSmith. 


The Margaritaville-HSNi partnership officially launched May 7, 2015 with an assortment of 142 home products appearing on the Frontgate website. This will be supported with a Frontgate catalog mailing to 10 million U.S. homes. In mid-May, HSNi's TravelSmith brand, will offer its customers a curated mix of apparel, swimwear and accessories for both men and women on the TravelSmith website and within its catalog, just in time for the summer travel season.


On July 3, HSN, which is carried in more than 95 million U.S. households, will offer Margaritaville-branded merchandise for the first time, including a mix of Margaritaville's best-selling products and exclusive items created specifically for HSN shoppers. The launch will coincide with HSN's month-long 38th Birthday celebration and feature a series of "5 O'clock Somewhere" shows each Friday across all of the retailer's platforms - TV, online, mobile and social.


The HSN Margaritaville collection is perfect for home entertaining, with a range of items that include a Margaritaville Wooden Drink Tray, a set of Pop Top Design Cutting Boards, Salt and Sugar Rimmer Set and much more. 


As part of the launch, HSN will be hosting a summer-long sweepstakes offering Margaritaville fans the opportunity to win a suite of fabulous prizes.

Partnership Opportunity:
HSN /Beverages
Company:
Qurate Retail Group
Partner/Category:
Margaritaville Enterprises /Dining
Timing:
May 2015
Target:
Male
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-09-28
Companies Involved
Qurate Retail Group
Qurate Retail Group
Tuck

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