Hulu teamed up with Samsung to create a reality competition series called Exposure. The series saw up and coming photographers particpate in weekly challenges that put their photography skills to the test, with the winner crowned as the next great photographer.

As part of the partnership, contestants of Exposure used the Samsung Galaxy S21 Ultra 5G camera in challenges. 

With many ads being "skippable" or not relatable to the content, Hulu and Samsung set out to created blended ad content that intregates brands more closely to the content. With Exposure (Debuted April 26th, 2021) the goal was to create a show that takes an innovative, engaging, and compelling approach that makes the brands and the audience comfortable.

Samsung commented on the partnership saying, "we’re excited to see how creators will use the Galaxy S21 Ultra 5G in new and interesting ways," says Janet Lee, vp mobile marketing for Samsung. "We hope Exposure inspires viewers to try something new with the camera they have in their pocket.”.