Description:
Hulu partnered with Sprint to drive subscribers to its live streaming video service, Hulu with Live TV. The partnership let Sprint customers get a 30-day free trial of the live TV service. After the trial was over, they got a $5 discount per month for six months, paid in the form of a credit toward their mobile bill. After the six months, users paid the standard $39.99 per month rate. The live TV partnership built on a deal the two companies first announced in November 2017. That deal gave select Sprint customers access to Hulu’s base ad-supported tier of service at no extra cost.
Partnership Opportunity:
Hulu/App
Partner/Category:
Sprint /Communications
Timing:
October 4th Quarter 2018
Target:
Male
Female
Family
Adults
Female
Family
Adults
Promotional Elements:
Product Bundle
Other
Other
Media Elements:
Mobile
Online
Online
Created On:
2020-11-30
Last Modified on:
2018-10-22
Companies Involved
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