Partnership:

Hulu on Disney + and Volkswagen USA

Description:
Volkswagen USA has partnered with Disney to promote the launch of Hulu on Disney +, starting March 27, 2024. Hulu titles will be integrated into personalized content recommendations, sets and collections on Disney+. Disney is launching its first marketing campaign for Hulu on Disney+, touted as a 360-degree initiative that includes out-of-home placements, custom broadcast and digital ads, cross-branded social media posts and bicoastal "experiential stunts," including on-site activations at the Disneyland Resort and Walt Disney World Resort. In a video posted on Volkswagen USA social media accounts, the automotive brand displays the many Volkswagen appearances in iconic TV shows and movies now available to at-home viewers through Hulu on Disney +.
Partnership Opportunity:
Hulu on Disney +/Streaming
Company:
The Walt Disney Studios
Partner/Category:
Volkswagen USA /Automotive
Timing:
March 2nd Quarter 2024
Target:
Male
Female
Family
Adults
Teens
Promotional Elements:
Branded Content
Media Elements:
Online
Social Media
TV Spot
Created On:
2024-03-28
Last Modified on:
2024-05-06
Companies Involved
Tuck

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