HyperX partnered with Nissin Cup Noodes for an April Fool's Day promotion.

The partnership consisted of a collaboration in which Nissin Cup Noodles were combined with HyperX products with the faux-product HyperX Cup MIX-IN. The HyperX Cup MIX-IN design incorporated Nissin Cup Noodles into the design of HyperX headphones. 

This product was created and promoted across social media on April Fool's Day as a way to raise publicity for both brands.