HyperX, the gaming peripherals team at HP and a brand leader in gaming and esports, and pet toy and accessories manufacturer P.L.A.Y. (Pet Lifestyle and You) launched a gaming-peripheral-inspired pet toy collection, a whimsical collab for furry friends and their humans alike to enjoy.

The line featured miniature versions of HyperX’s gaming peripherals, all designed to provide pets with hours of fun and entertainment. The toys were made from high-quality, sustainable materials and feature colorful and engaging designs to stimulate pets’ natural instincts to play.

Owners could game alongside their pets with the Alloy Keybark Gaming Keyboard toy, constructed with a supersized squeaker and crinkles, and the Cloud Arfa Gaming Headset toy, modeled after the Cloud Alpha, equipped with durable dual squeakers for the ultimate playtime experience. The interactive PAWdcast Microphone toy, modeled after the QuadCast S microphone, is enhanced with hidden rope and advanced textures and sounds designed to capture any pet’s attention. Pets can enter cooldown mode on a soft and plushy Pulsefur Mat Chill Pad, modeled after the Pulsefire Mat mouse pad, available in multiple sizes.

The collection is easy to clean with machine-washable and dryer-friendly features, and is filled with P.L.A.Y.’s signature PlanetFill filler, made from 100 percent post-consumer certified-safe recycled plastic bottles.

The new products were available just in time for National Pet Day on April 11.