Description:
Hyundai partnered with video streaming network Tastemade to create THE UN-ADVENTURERS, a four-part long-form series.
Hyndai and Tastemade collaborated on the series which featured real people leaving their home-states for the first time to embark on adventures. Hyndai sponsored the series which debuted across Tastemade's video streaming network on June 3, 2020.
THE UN-ADVENTURERS was hosted by Selema 'Sal' Masekela and the episodes featured Sal taking people on the road-trip of their lives in a Hyundai SUV.
The series was devoloped by Tastemade and Hyndai through Hyundai's respective advertising and media agencies, Innocean USA and Canvas Worldwide.
Partnership Opportunity:
Hyundai/Automotive
Partner/Category:
Tastemade /Streaming
Timing:
May 2nd Quarter 2020
Target:
Male
Female
Teens
Family
Adults
Female
Teens
Family
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Product Placement
TV Spot
Online
Product Placement
TV Spot
Created On:
2020-11-30
Last Modified on:
2020-05-28
Companies Involved
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