Description:
Warner Bros. Pictures and DreadCentral.com teamed up to promote the film, I AM LEGEND with a sweepstakes. Winner received a pair of IMAX gift certificates and a Life Gear Survival Kit! The kit included a poncho, thermal blanket, personal hygiene and first aid kits, respirator mask; a whistle and mirror, compass, magnifying glass, and much more.
Partnership Opportunity:
I AM LEGEND/Theatrical
Company:
Partner/Category:
DreadCentral.com /Online
Timing:
December 4th Quarter 2007
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2007-12-17
Companies Involved
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