Shopping app Ibotta partnered with Nestlé and Danone on an Earth Day promotional campaign.

The partnership consisted of Ibotta collaborating with Nestlé and Danone on Ibotta's Earth Day campaign that was designed to save trees from being turned into paper coupons.

Nestle and Danone joined more than 20 CPG brands in the effort to raise awareness about the negative effects of print coupons on the environment. 

In addition to the NEstle and Danone joining the pledge, Ibotta gave these CPG brands special promotional placement on its app.