Description:
Nickelodeon partnered with Birds Eye for the television show iCARLY. The co-branded campaign's main focus was a contest, "iCarly Cooks with Birds Eye," in which kids visiting the Nick.com website were encouraged to develop wacky new recipes for vegetables.
Partnership Opportunity:
iCARLY/Television
Company:
Paramount Consumer Products and Experiences
Partner/Category:
Bird's Eye /CPG
Timing:
July 3rd Quarter 2012
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2020-08-04
Companies Involved
Paramount Consumer Products and Experiences
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