Partnership:

ICE AGE 2: THE MELTDOWN and General Mills

Description:

20th Century Fox and General Mills partnered to promote the theatrical release of ICE AGE 2. Consumers had a chance to win $10,000 through the "Warm Up to Frozen" sweepstakes by printing their information on a 3x5 card or by filling out an online entry form at BringUsToYourTable.com. Included on the FSI was an invitation to watch ICE AGE 2 at theaters. The sweepstakes began February 19 and ended April 28, 2006.

Partnership Opportunity:
ICE AGE 2: THE MELTDOWN/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
General Mills /CPG
Timing:
February 1st Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2015-02-23
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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