Partnership:

ICE AGE 2: THE MELTDOWN and Kellogg's

Description:
20th Century Fox and Kellogg''s partnered to promote the theatrical release of ICE AGE 2: THE MELTDOWN. Consumers had an opportunity to receive an ICE AGE 2 Scrat''s Snack Bowl by mailing in 2 UPCs along with an official order form and $6.99 for shipping and handling. In addition to the bowl offer, specially marked packages included ICE AGE 2 themed recipes such as Scrat''s Meltdown Mix. The offer was available while supplies lasted.
Partnership Opportunity:
ICE AGE 2: THE MELTDOWN/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Kellogg's /CPG
Timing:
March 1st Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-03-08
Companies Involved
20th Century Fox Filmed Entertainment
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