20th Century Fox and Ralphs joined forces to promote the theatrical release of ICE AGE 2: THE MELTDOWN. Between March and April 4 consumers who accumulated $40 in purchases with their Ralphs Club card on select items received an Entertainment Movie Card valued at $16 towards ICE AGE 2: THE MELTDOWN movie tickets and concessions. Brands included Con Agra Foods, Keebler, Huggies, Coca-Cola, Kellogg's, Kraft and Breyers. Movie Cards were accepted at all movie theaters that accepted American Express Cards.