Partnership:

ICE AGE 2: THE MELTDOWN and Ralphs

Description:

20th Century Fox and Ralphs joined forces to promote the theatrical release of ICE AGE 2: THE MELTDOWN. Between March and April 4 consumers who accumulated $40 in purchases with their Ralphs Club card on select items received an Entertainment Movie Card valued at $16 towards ICE AGE 2: THE MELTDOWN movie tickets and concessions. Brands included Con Agra Foods, Keebler, Huggies, Coca-Cola, Kellogg's, Kraft and Breyers. Movie Cards were accepted at all movie theaters that accepted American Express Cards.

Partnership Opportunity:
ICE AGE 2: THE MELTDOWN/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Ralphs /Retail
Timing:
March 1st Quarter 2006
Target:
Promotional Elements:
Discount / Special Offer / Promo Code
Premiums / Giveaways
Media Elements:
Signage
Created On:
2020-11-30
Last Modified on:
2015-11-24
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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