Partnership:

ICE AGE 2: THE MELTDOWN and Safeway

Description:
20 Century Fox and Safeway partnered to promote the theatrical release of of ICE AGE 2: THE MELTDOWN. Consumers who purchased any 10 participating frozen food items with their club cards received two (2) tickets to the movie. Participating brands included Red Baron, Ore-Ida, Freschetta, Lean Cuisine, Breyers and other frozen foods. Movie ticket points were received at the following retailers: Safeway, Vons, Pavillions, Carrs Safeway, Genuardi''s, Randall''s, Tom Thumb and Pak n'' Save Foods. Opportunities to acrue points were from March 1 through March 16 and March 15 through March 30, 2006.
Partnership Opportunity:
ICE AGE 2: THE MELTDOWN/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Safeway /Retail
Timing:
March 1st Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-03-08
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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