Partnership:

ICE AGE 2: THE MELTDOWN and Valpak

Description:
20th Century Fox and Valpak Direct Marketing Systems partnered to promote the theatrical release of ICE AGE 2. Advertised on February's mailer was a chance to win ICE AGE 2 movie tickets. Consumers who received the mailer looked inside the package to see whether or not they were winners of the movie tickets. In addition to the instant win sweepstakes, consumers had a chance to win an ICE AGE 2 PC game or a flat panel TV by filling out the entry form printed inside the mailer or by visiting Valpak.com. The sweepstakes began February 20, 2006 and ended April 7, 2006.
Partnership Opportunity:
ICE AGE 2: THE MELTDOWN/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Valpak /Other
Timing:
February 1st Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-10-08
Companies Involved
20th Century Fox Filmed Entertainment
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