20th Century Fox and McDonal?s teamed up to promote ICE AGE: DAWN OF THE DINOSAURS. Consumers who purchased a McDonal?s Happy Meal received one of eight ICE AGE-themed toys featuring the characters from the film. Happy Meals each came with a code that consumers could redeem at www.happymeal.com. The code enabled users to play an ICE AGE-themed online game. The happymeal.com site also featured movie-themed downloadable wallpapers, IM buddy icons, and screensavers. The promotion was supported by in-store signage and a national television advertising campaign. The campaign ran from June 19 through August 2009.