Partnership:

ICE AGE 3: DAWN OF THE DINOSAURS and McDonald's

Description:

20th Century Fox and McDonal?s teamed up to promote ICE AGE: DAWN OF THE DINOSAURS. Consumers who purchased a McDonal?s Happy Meal received one of eight ICE AGE-themed toys featuring the characters from the film. Happy Meals each came with a code that consumers could redeem at www.happymeal.com. The code enabled users to play an ICE AGE-themed online game. The happymeal.com site also featured movie-themed downloadable wallpapers, IM buddy icons, and screensavers. The promotion was supported by in-store signage and a national television advertising campaign. The campaign ran from June 19 through August 2009.

Partnership Opportunity:
ICE AGE 3: DAWN OF THE DINOSAURS/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
McDonald's /Dining
Timing:
July 3rd Quarter 2009
Target:
Family
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-26
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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