Description:
20th Century Fox and Burger King teamed up to promote the theatrical release of ICE AGE. Burger King created two ICE AGE themed Frozen Float drinks in blue cherry or vanilla flavors. Also, included in kids'' meals were ICE AGE toys. Consumers had a chance to collect all ten ice slide toys.
Partnership Opportunity:
ICE AGE/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Burger King /Dining
Timing:
August 3rd Quarter 2002
Target:
Family
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2015-02-23
Companies Involved
20th Century Fox Filmed Entertainment
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