Partnership:

ICE AGE: COLLISION COURSE and Aquafina

Description:

20th Century Fox and Aquafina partnered to celebrate the release of ICE AGE: COLLISION COURSE. Aquafina’s first-ever film partnership included a sweepstakes and custom TV spot.

Beginning on June 12th, 2016, fans texted "AQUAFINA" to 73774 to enter for a chance to win a trip for two families of four to the legendary Kennedy Space Center Visitor Complex in Florida for an Astronaut Training Experience. Winners got the chance to tour the active launch facility, see the real Space Shuttle Atlantis, meet a veteran NASA astronaut and participate in a 5-hour hands-on training designed with NASA approved content and state-of-the-art simulators and technology. The Aquafina Facebook page also featured little quizzes for fans to answer for a chance to win prize packs.

The animated TV spot featured ICE AGE’s beloved and acorn-obsessed character, Scrat, chasing a just-out-of-reach Aquafina bottle. Additionally, throughout the duration of the campaign, limited edition Aquafina packaging featuring characters from the movie were available for purchase in stores nationwide.

Partnership Opportunity:
ICE AGE: COLLISION COURSE/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Aquafina /Beverages
Timing:
2nd Quarter 2016
Target:
Male
Female
Kids (6-11)
Tweens
Family
Adults
Promotional Elements:
On Pack
Contest / Sweepstakes
Media Elements:
Mobile
Online
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2016-07-30
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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