20th Century Fox and Hormel partnered to celebrate the release of ICE AGE: COLLISION COURSE through a ticket promotion, movie-branded recipes featuring Hormel peperoni and a sweepstakes to win the ultimate ice adventure in Alaska.

With the purchase of three pepperoni products, fans were eligible to redeem a free movie ticket through Fandango. Additionally, the Hormel website featured pepperoni recipes based on characters from the film. The partnership also included a sweepstakes in which fans could enter to win an adventure to Alaska to visit the world's largest ice museum, witness the Northern Lights, and find Zen at Geotopia, a geothermal spring and hot tub. All of these partnership elements were promoted on the Hormel website.