Partnership:

ICE AGE: COLLISION COURSE and Hormel

Description:

20th Century Fox and Hormel partnered to celebrate the release of ICE AGE: COLLISION COURSE through a ticket promotion, movie-branded recipes featuring Hormel peperoni and a sweepstakes to win the ultimate ice adventure in Alaska.

With the purchase of three pepperoni products, fans were eligible to redeem a free movie ticket through Fandango. Additionally, the Hormel website featured pepperoni recipes based on characters from the film. The partnership also included a sweepstakes in which fans could enter to win an adventure to Alaska to visit the world's largest ice museum, witness the Northern Lights, and find Zen at Geotopia, a geothermal spring and hot tub. All of these partnership elements were promoted on the Hormel website.

Partnership Opportunity:
ICE AGE: COLLISION COURSE/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Hormel /Retail
Timing:
July 3rd Quarter 2016
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Premiums / Giveaways
Contest / Sweepstakes
Media Elements:
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2016-08-01
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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