20th Century Fox and Philips Sonicare partnered to celebrate the theatrical release of ICE AGE: COLLISION COURSE, with a limited edition children's toothbrush. The Philips Sonicare For Kids ICE AGE power toothbrush with Bluetooth® wireless technology and interactive coaching app helped connect children ages 4+ to a lifetime of healthy habits. Featruing various characters on sticker applicators, the toothbrush was available for sale on the Philips website as well as various other online retailers. Parents could download a free app that included animated characters from the movie that showed kids how to brush and included other special content.