Partnership:

ICE AGE: COLLISION COURSE and Philips Sonicare

Description:

20th Century Fox and Philips Sonicare partnered to celebrate the theatrical release of ICE AGE: COLLISION COURSE, with a limited edition children's toothbrush. The Philips Sonicare For Kids ICE AGE power toothbrush with Bluetooth® wireless technology and interactive coaching app helped connect children ages 4+ to a lifetime of healthy habits. Featruing various characters on sticker applicators, the toothbrush was available for sale on the Philips website as well as various other online retailers. Parents could download a free app that included animated characters from the movie that showed kids how to brush and included other special content.

Partnership Opportunity:
ICE AGE: COLLISION COURSE/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Philips Sonicare /Health & Beauty
Timing:
July 3rd Quarter 2016
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Family
Adults
Promotional Elements:
Branded Content
On Pack
Media Elements:
Online
Other
Created On:
2020-11-30
Last Modified on:
2016-08-01
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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