Partnership:

ICE AGE: COLLISION COURSE and Post

Description:

20th Century Fox and Post® Honey Bunches of Oats teamed up to celebrate the theatrical release of ICE AGE: COLLISION COURSE with "Scrat's Space Escape" sweepstakes that included a trip for four to Hollywood for a VIP behind-the-scenes tour of 20th Century Fox Studios or a free year of Post® cereal. The sweepstakes website also featured an advergame with the characters from the film. Winners were also given a chance to instantly win a 4-pack of movie tickets from Fandango, and specially-marked boxes of Honey Bunches of Oats cereal featured characters from the movie.

Partnership Opportunity:
ICE AGE: COLLISION COURSE/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Post /CPG
Timing:
July 3rd Quarter 2016
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Advergame
Branded Content
On Pack
Contest / Sweepstakes
Media Elements:
Online
TV Spot
Created On:
2020-11-30
Last Modified on:
2016-07-30
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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