20th Century Fox and Post® Honey Bunches of Oats teamed up to celebrate the theatrical release of ICE AGE: COLLISION COURSE with "Scrat's Space Escape" sweepstakes that included a trip for four to Hollywood for a VIP behind-the-scenes tour of 20th Century Fox Studios or a free year of Post® cereal. The sweepstakes website also featured an advergame with the characters from the film. Winners were also given a chance to instantly win a 4-pack of movie tickets from Fandango, and specially-marked boxes of Honey Bunches of Oats cereal featured characters from the movie.