Partnership:

ICE AGE: COLLISION COURSE and Pure HMV

Description:

20th Century Fox and Pure HMV Canada, an entertainment loyalty program, partnered to celebrate the release of ICE AGE: COLLISION COURSE with the "Chasing Rays Contest." Fans entered one of two ways to win 7 night all-inclusive holiday to Riviera Maya in Mexico for the whole family, with roundtrip airfare for 2 adults and 2 children to the Hard Rock Hotel Riviera Maya. Pure program members could visit www.purehmv.ca and use their points for ectronic entries, or fans could mail a 50+ word essay on why they are proud to be Canadian.

Partnership Opportunity:
ICE AGE: COLLISION COURSE/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Pure HMV /Online
Timing:
July 3rd Quarter 2016
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Contest / Sweepstakes
Media Elements:
Created On:
2020-11-30
Last Modified on:
2016-08-01
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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