20th Century Fox and Pure HMV Canada, an entertainment loyalty program, partnered to celebrate the release of ICE AGE: COLLISION COURSE with the "Chasing Rays Contest." Fans entered one of two ways to win 7 night all-inclusive holiday to Riviera Maya in Mexico for the whole family, with roundtrip airfare for 2 adults and 2 children to the Hard Rock Hotel Riviera Maya. Pure program members could visit www.purehmv.ca and use their points for ectronic entries, or fans could mail a 50+ word essay on why they are proud to be Canadian.