Description:
20th Century Fox and The Home Depot partnered to celebrate the release of ICE AGE: COLLISION COURSE with a hands-on craft activity. Through The Home Depot Kids Workshop program, young fans had the opportunity to build a mini bowling lane and decorate with ICE AGE: COLLISION COURSE-themed stickers. Kids were also given a certificate of completions, commemorative pin and a branded workshop apron. The partnership was promoted online.
Partnership Opportunity:
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
The Home Depot /Household
Timing:
July 3rd Quarter 2016
Target:
Male
Female
Kids (6-11)
Tweens
Family
Adults
Female
Kids (6-11)
Tweens
Family
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Premiums / Giveaways
Event / Activation / Experiential
Premiums / Giveaways
Media Elements:
Online
Social Media
Social Media
Created On:
2020-11-30
Last Modified on:
2016-07-30
Companies Involved
20th Century Fox Filmed Entertainment
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