Partnership:

ICE AGE: COLLISION COURSE and The National Frozen and Refrigerated Foods Association

Description:

20th Century Fox|Blue Sky Studios partnered with the National Frozen and Refrigerated Foods Association (NFRA) to celebrate June Dairy Month and the theatrical release of ICE AGE: COLLISION COURSE with a sweepstakes. The grand prize included a gift basket with a ICE AGE DVD set, movie poster, drawstring bag, as well as various key chains and magnets with characters from the movie. The sweepstakes June 1 - July 6, 2016 and was promoted via NFRA POS materials, online and via social media.

Partnership Opportunity:
ICE AGE: COLLISION COURSE/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
The National Frozen and Refrigerated Foods Association /Non-Profit Organizations
Timing:
2nd Quarter 2016
Target:
Male
Female
Kids (6-11)
Tweens
Family
Adults
Promotional Elements:
POP Display / End Cap / Shelf-Talker
POP Display / End Cap / Shelf-Talker
Contest / Sweepstakes
Media Elements:
Blogs
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2016-07-18
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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