20th Century Fox|Blue Sky Studios partnered with the National Frozen and Refrigerated Foods Association (NFRA) to celebrate June Dairy Month and the theatrical release of ICE AGE: COLLISION COURSE with a sweepstakes. The grand prize included a gift basket with a ICE AGE DVD set, movie poster, drawstring bag, as well as various key chains and magnets with characters from the movie. The sweepstakes June 1 - July 6, 2016 and was promoted via NFRA POS materials, online and via social media.