Description:
20th Century Fox and Wonderful Pistachios partnered to promote the theatrical release of ICE AGE: COLLISION COURSE with a branded "Get Crackin' with ICE AGE" TV spot starring Scrat, the squirrel from the film series. Normally enamored with an acorn, a pistachio takes the place of his most prized possession. When he approaches the giant pistachio, a teleporter warps it away, crushing Scrat's hopes of retrieving his prize in the process.
Partnership Opportunity:
Company:
Fox Home Entertainment
Partner/Category:
Wonderful Pistachios /CPG
Timing:
July 3rd Quarter 2016
Target:
Male
Female
Family
Adults
Teens
Tweens
Female
Family
Adults
Teens
Tweens
Promotional Elements:
Branded Content
Media Elements:
Online
Social Media
TV Spot
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2024-05-06
Companies Involved
Fox Home Entertainment
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