Partnership:

ICE AGE: CONTINENTAL DRIFT and Dannon

Description:

20th Century Fox partnered with Dannon Danimals for the theatrical release of ICE AGE: CONTINENTAL DRIFT. Dannon hosted the ICE AGE: CONTINENTAL DRIFT Epic Pirate Adventure sweepstakes, where you could win an epic pirate adventure in sunny Tampa, Florida, and one of hundreds of instant prizes. Participants were required to enter the code from specially marked packs of Danimals for a chance to win. The sweepstakes began May 28, 2012. ICE AGE: CONTINENTAL DRIFT released in theaters July 13, 2012.http://www.danimals.com/ice-age-movie/

Partnership Opportunity:
ICE AGE: CONTINENTAL DRIFT/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Dannon /CPG
Timing:
July 3rd Quarter 2012
Target:
Male
Female
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-11-21
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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